Basically, entrepreneurship is not possible without the ability to sell. The success of a novel idea hinges on identifying, reaching, engaging, and convincing different stakeholders of its merits. While most books on entrepreneurship focus on the profile of entrepreneurs and startup capital, Entrepreneurial Selling sheds light on how entrepreneurs can excel at selling to obtain resources of all kinds. In addition to describing typical hurdles, it offers strategies to win over customers, employees, financiers, suppliers, board members, and other collaborators. Addresses the unique challenges faced by entrepreneurs in search of buy-ins for novel ideas, products, or services.
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